Alexander Stadium

A major refurbishment project at Alexander Stadium, enhancing hospitality and operational facilities while supporting Birmingham City University’s relocation to the site. This project builds on the wider stadium expertise of our parent company, McLaughlin & Harvey, who successfully delivered the construction and redevelopment of Alexander Stadium.

The works involved the creation of new executive boxes, a hospitality lounge, an event control room, and supporting kitchen facilities within the east and west stands. The fit-out included the provision of loose, fixed, and bespoke furniture, featuring custom-built elements such as a reception desk and a feature bar. In addition, we provided legacy fit-out proposals for Birmingham City University’s High Performance Sports Science department within a dedicated area of the stadium.

Throughout the project, we collaborated closely with the design team and client stakeholders to achieve the design vision within the agreed budget, ensuring that operational requirements and future use were carefully considered.

Procured via the Crown Commercial Service (CCS) Framework, the project was delivered on time against an accelerated programme, completed within budget, and met all quality standards. The scheme reflects our specialist capabilities in live, high-profile sports environments.